adds2marketing, Avenue de la Renaissance 1, 1000 Brussels, VAT BE0541.831.508 (“we”). Version November 2026.

Guarantee terms “Growth guaranteed”

1. What the guarantee means

At the start, we agree with you on one concrete growth goal. If we don't reach that goal within the guarantee period, we keep working without a management fee until it is reached, for a maximum of three months.

2. Which services

  1. The guarantee only applies to ongoing marketing engagements with a monthly management fee, such as Google Ads, social media, AI visibility and SEO.
  2. One-off projects (for example a website, branding or custom software) are not covered.
  3. The guarantee only applies if it is expressly included in the proposal or agreement. We offer it after an intake or audit showing that the goal is realistic.

3. The growth goal

  1. The growth goal is one measurable indicator, for example the number of enquiries, quote requests or qualified leads through the channels we manage.
  2. Revenue, profit and sales are never a growth goal, as they depend on factors outside our control.
  3. The goal is expressed relative to a baseline: the average of the three months before the start, or the first 30 days of measurement if no reliable historical data exist.
  4. Goal, baseline and measurement method are set out in writing in the growth plan signed by both parties.

4. Measurement

  1. Results are measured with the tools we install or control, such as Google Analytics, conversion tracking and ad platforms.
  2. The figures in our weekly or monthly report form the basis of the assessment. You always have access to the underlying data.

5. Guarantee period

  1. The guarantee period is 90 days.
  2. It only starts once all access, materials and approvals listed in article 7 have been received and the campaigns or activities are live.
  3. At the end of the period, we review the result together based on the report.

6. What you get if the goal is not reached

  1. We keep working without a management fee until the goal is reached, for a maximum of three months.
  2. Ad budgets, production costs (photo, video, print), licences, software and third-party costs always remain payable by the client.
  3. The guarantee does not entitle the client to a refund of amounts already paid, damages or any other compensation.

7. What we expect from you

The guarantee only applies if you:
  1. give us access to your website, ad and analytics accounts and the necessary materials within 5 business days;
  2. approve or give feedback on content, campaigns and proposals within 5 business days;
  3. follow up enquiries and leads within one business day;
  4. maintain the agreed ad budget throughout the guarantee period;
  5. make no major changes to your offer, prices, website or tracking without prior consultation;
  6. do not terminate the agreement early.

8. Exclusions

The guarantee does not apply if the growth goal is not reached due to:
  1. a failure by the client to meet the obligations in article 7;
  2. unavailability of products or services, or delivery problems;
  3. suspension or restriction of accounts due to the client breaching a platform's rules;
  4. negative publicity, legal disputes or reputational damage of the client;
  5. force majeure, including platform outages, changes in legislation or exceptional market conditions.

9. Loss of the guarantee

The guarantee lapses if invoices remain unpaid more than 30 days after their due date, or if the client terminates the agreement before the end of the guarantee period.

10. Limitations

  1. The guarantee applies once per client and per agreement.
  2. It is not transferable.
  3. The guarantee is the sole remedy with regard to results. We do not guarantee any specific revenue, profit or rankings.

11. Governing law

These terms supplement the agreement and our general terms and conditions. In case of conflict, the signed agreement prevails. Belgian law applies. The courts of Brussels have jurisdiction.

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