Adds2marketing helps organizations capitalize on the opportunities created by the digitization of business, and anticipate and neutralize strategic threats.
From fully custom made software development and process automations through to 3D-product configurators, we engineer and build robust, scalable and flexible digital solutions.
At Adds2marketing we focus on providing an optimized experience to build connected, fit-for-purpose apps that align the design, function and capabilities of the app to individual personas and modalities. Unlike a one-size-fits-all application experience that attempts to support every feature that every type of user wants from the software, fit-for-purpose apps focus in on the customer moments or steps in the journey that users perform to attain a goal or outcome. This approach provides the opportunity to create smaller purpose-built apps that are easier to design, develop and deploy. This approach also allows the app to be focused on whatever touchpoint the user prefers when performing tasks, whether it’s a web-based app running on a laptop, a mobile app on a phone or a conversational interface.
Adds2marketing makes sure that a particular persona has a consistent experience when moving from one device to another even when using multiple devices simultaneously in a more ambient experience. Multi-experience design requires the back end to be flexible enough to support the different capabilities and workflows of every app. Because users don’t always use the same devices, and often switch from one device to another during their working day, the back end must offer a continuous experience.
If you’re smart and fearless of digital transformation — we’re ready to collaborate.